‘Work is Worship’ is what Vivek believes in and this is the reason he always likes to keep himself busy. The journey has been full of ups and downs but I always focused on enhancing my skills and creating quality movies and this is what kept me going. Now, no one wants to pay Rs 400-500 for watching anything, people are more inclined towards watching social-centric, realistic, and message-oriented powerful films and this is what I aspire to do through my production house, Apurnaviram.

With changing times, the taste of the audience has changed. Talking about his journey, and the need for starting his own production house, Vivek Bhadra says, “Movies are one of the most powerful tools to communicate to your audience, to create an ever-lasting powerful impact on them. Made under the banner of Apurnaviram, ‘Meri Pyari Rachna’ fared well at the silver screen. With films like ‘Bread’ and ‘Metamorphosis’ which were released on HotStar, Vivek has proved his mettle in the realm of filmmaking. The production house under the able leadership of Vivek Bhadra has quite a good track record. Apurnaviram is focusing on producing theatre shows and inspiring films. Hailing from the very small town of Jamnagar in Gujarat, Vivek, through his deep understanding of the process of filmmaking, has carved a niche around himself and created quite a buzz in the Industry. Backed with investors from diversified fields of businessmen and tycoons, they have been yielding optimum returns across all the genres they take part in. Crediting its diligent efforts, the production house has been able to deliver good returns on every film they have produced and invested in. The young filmmaker, for his immense contribution, has been selected for the ‘Global Business Icons 2021’ under the category- ‘Entrepreneur of the Year.’Įnvisioned with bringing a change in filmmaking and creating films that are social-centric and are impactful, Vivek Bhadra, in the year 2016, started Apurnaviram, an impeccable film production house. Catering to this change, filmmaker Vivek Bhadra incepted Apurnaviram, his own production house. Realistic films, short films, social-centric movies, and web series based on real-life incidents became the people’s choice. It’s not just about platforms but the content as well because there was a change in the taste and preference of people. People, largely, started watching movies on OTT platforms using their smartphones, sitting comfortably at their homes.

Theatres, as a precautionary measure, were closed during the Pandemic and this gave rise to the OTT platforms. With the emergence of Digitization, there has been a tectonic shift in the way people used to consume entertainment.

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