Subbalakshmi loves a native called Errababu, with whom she elopes on the night of her arranged marriage ceremony. His daughters, Subbalakshmi and Meenakshi, are more than anything for him in the world. Neelakanta is a revered person in the village that he resides. The film is remade in Odia as Sanju Aau Sanjana (2010), in Bengali as Shedin Dekha Hoyechilo (2010), in Nepali as Dabab (2013), and in Hindi as Heropanti (2014). The film won two Nandi Awards and won a Filmfare Award South among three nominations. Parugu was successful at the box office, earning distributors a share of ₹20 crore. The principal photography came to an end in April 2008 though the makers planned it to complete by January 2008. The film was shot in Hyderabad, Kerala, Kodaikanal and Rajahmundry while a song was shot in Jordan. The film was officially launched on 15 March 2007 at Hyderabad, and the principal photography began in June 2007.

The rest of the story deals with how Krishna convinces Neelakanta for their marriage. Neelakanta gets hold of Krishna to know about his daughter's whereabouts, but Krishna and Meenakshi fall for each other. Subbalakshmi elopes with Errababu with the help of Krishna (Arjun). This plot follows Neelakanta (Raj) and his love for his two daughters, Subbalakshmi ( Poonam Bajwa) and Meenakshi (Kaur). Venkatesh performed the cinematography and editing of the film respectively. The film is produced by Dil Raju on Sri Venkateswara Creations whilst Mani Sharma scored the film. The film stars Allu Arjun, Sheela Kaur and Prakash Raj. Run), titled In the Name of Love in the UK, is a 2008 Indian Telugu-language romantic action film written and directed by Bhaskar.

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